Sociologist Amy C. Finnegan provides a critical analysis of the movement behind the Kony 2012 campaign and how this unique form of activism coalesces with the biographies of the activists, who are notably white, privileged, Christian, adolescent females.
In contexts in which food is scarce, being fat signals access to limited resources. Yet in the contemporary rich nations, in which there is an abundance of cheap sources of calories, the wealthiest— who still consume far more per capita than average citizens— are now often the thinnest. Despite this, fat bodies continue to be read as the embodiment of greed and overconsumption. In fact, fat people’s relative lack of power (both because they are less likely to be wealthy and because fatness is independently stigmatizing) makes them an easy target.