These misreports of biotechnology are endlessly useful to the industry. Articles about supposed breakthroughs constitute the excuse for stern editorials in prestigious magazines (e.g., Science, 9/20/13) decrying “irrational objections” to GMOs. Supposed breakthroughs, like golden rice, are also an opportunity to prize open specific foreign markets.
But the main benefit is less obvious but more fundamental. Agribusiness is an industry whose financial success springs ultimately from building a technological treadmill and establishing monopoly control of agriculture. However, its products are invariably dispensable to agriculture, and it struggles to develop new ones. Therefore, the great value of “fakethroughs” is to confirm, in the eyes of the world, the industry’s claim to be ethical, innovative and essential to a sustainable future. (via Imaginary Organisms — FAIR: Fairness & Accuracy In Reporting)